President and Co-founder
Director, Chief Operating Officer
Director, Marketing and Community Partnerships
In 1998, at the Winter Olympics in Nagano, Cannabis use and the highest level of sport possible were thrust into the same spotlight. Ross Rebagliati won the inaugural Men’s Snowboarding Gold Medal for Canada and, after winning, was disqualified. A blood test found Ross to have Tetrahydrocannabinol (THC) in his circulatory system. Unprecedented and without THC being on the list of banned substances, Ross gained his medal back. The next day he appeared on the Tonight Show with Jay Leno and became an instant icon to many globally.
Since that day, Ross has become a cultural phenomenon in the cannabis world and is an outspoken advocate of medical cannabis. He continues to be a leading spokesperson for the benefits of medical cannabis and CBD in the areas of sports training, injuries, pain management, and stress. Ross especially believes that CBD (Cannabidiol) has very powerful anti-inflammatory properties. Reducing inflammation helps to better manage the aches and pains an athlete’s body chronically endures. It also has a calming effect reducing stress and anxiety which are two more realities of being a high level athlete.
Tyler is the founder of Ultimate Grow, a Canadian company that specializes in home growing logistics and is a Master Grower in small craft cannabis. As an FSR/Red Sealed Electrician specialized managing in completing technical highly detailed contracts that involve integration to multiple complex systems, he has worked on projects such as "CFB" Comox, BC, Canadian Air Forces. Network Control Center infrastructure and integration, "CFB" Victoria, BC, Canadian Naval Forces Electroplating shop and wastewater treatment plant, BC Hydro Campbell River, BC, 132-megawatt Hydro Generation station automation and controls and Powel River Hospital.
Tyler enjoys time with his family and friends and rounds off his life by being super active in snowboarding, mountain biking and things that go Brappp!
Lindsay is partner of Fever Communications a brand development and audience engagement agency. For the past 18 years Lindsay has proven herself as leader in marketing strategy and community building and has worked with large retail brands such as Canada Safeway, Mark’s, Brookfield and Oxford Developments.
As a founder of EFX Labs, Shawn is extremely focused on providing medically advanced forms of cannabis. He is an innovative thinker who believes in working globally to create better options and solutions with cannabis for doctors and patients. Shawn is a proven business leader with over twenty-five years of business building insight. He has worked with an ACMPR applicant since 2013 and has an incredibly sound understanding of the global cannabis industry. With Shawn’s background, he has an unmatched understanding of the business, science and research that drives the cannabis market.
Shawn is the former VP of Chemistry, VP of Marketing and Director of Business Development at AGAT Laboratories, Canada’s largest commercial lab. Shawn held an esteemed board position with the Calgary City Planning Commission for three terms. He has experience leading large scale projects and has worked successfully as a land use and technology consultant for many years.