FOR IMMEDIATE RELEASE
Legacy RR Brands and Bricks + Bloom Cannabis Company merge, positioning Legacy for much anticipated global launch
Kelowna, British Columbia – September 24, 2019 – LegacyRR Brands Inc. by Ross Rebagliati (“Legacy” or the “Company”) is pleased to announce a “share swap” merger with Bricks + Bloom Cannabis Company (“Bricks + Bloom”).
Effective immediately, Bricks + Bloom will operate under the umbrella of Legacy, providing the significant international regulated retail development and launch experience, Legacy has been looking to add in support of its global launch.
Bricks + Bloom is an emerging British Columbia based, retail “craft” cannabis development, founded by Brad Klock, a 20-year International regulated retail veteran CEO and one of North America’s leading regulated medical retail LASIK developers.
“This is a significant corporate milestone for Legacy. We believe bringing Bricks + Bloom and Brad’s deep regulated retail leadership background into the Legacy fold, is one of the last critical pieces for Legacy, and provides us with the corporate credibility needed for a global launch” said Ross Rebagliati, Olympic gold medalist and founder and president of Legacy. “In merger conversations over the last months, we realized quickly we shared a very similar “For Athletes by Athletes” global growth vision. Both of us are former professional athletes, although different sports, we understand clearly, the health benefits that cannabis provides for the recreational athlete in all of us and we share a very similar vision on how we would go about delivering retail cannabis offerings to the global consumer”.
Effective immediately Ross Rebagliati will move into the Chief Executive Officer role, where he will work on global partnerships and focus on being the face and “brand ambassador” of Legacy. Klock will assume the role of President & Chief Operating Officer (COO), overseeing Legacy and Bricks + Bloom’s day to day business operations. Tyler Kempf, Legacy’s current COO, will move into the role of Chief Product Officer (CPO).
“I’m incredibly excited to partner with Ross and help lead Legacy in its global launch initiatives” said Klock, Founder & CEO of Bricks + Bloom. “Ross has a genuine athletic energy that is infectious, a clear vision for Legacy globally, and is a true Canadian sports icon whose marketing cache is indisputable, something that Bricks + Bloom alone, could not offer. Ross has been, and continues to be, one of Canada’s leading cannabis advocates and this merger makes sense on so many levels”.
Legacy’s Chief Marketing Officer, Lindsay Hill commented “This merger adds depth to Legacy’s portfolio and will allow us to expand our reach and offer consumers greater opportunity to live their growing lifestyle”.
Legacy’s CPO, Tyler Kempf stated “This new partnership will help us exceed our expectations when it comes to our retail launch, capitalization and becoming leaders in the cannabis space by consumers choice”.
About Legacy RR Brands: Legacy is A Growing Lifestyle. Twenty years ago our founder, Canadian Olympic Gold Medalist, Ross Rebagliati, brought the highest level of sport and cannabis advocacy into the same spotlight. Today, Legacy carries on Ross’ movement through several lines of Legacy branded products that focus on safe, healthy cannabis use and living one’s best life.
About Bricks + Bloom Cannabis Company: Bricks + Bloom is an emerging BC-based cannabis company, developing a “for athletes by athletes” premium retail brand. Founded by leading regulated medical retail developer and former professional hockey player, Brad Klock remains the only Canadian to have developed and launched 50+ regulated medical retail facilities.